The internet has changed the way we communicate, interact, and do business with each other. The digital landscape has also changed drastically over the last decade or so with new innovations and technologies coming up every day. There are many things that one needs to do before they…
Followers are the most important metric for an Instagram account. The more followers you have, the more successful you are on the platform. There are various ways to get followers, but not all of them work well. Here is a list of different tactics that can help you…
Video editing software is one of the most popular and important types of tools for digital marketing. There are many different kinds of video editor softwares available on the market, each with their own strengths and weaknesses. Video editing is a tedious task, and it takes a lot…
Running a giveaway on social media is a brilliant marketing strategy. It helps you increase your reach and build a loyal customer base There are 3 types of giveaways that you can run on social media: Content Giveaway: This is where the prize is in the form of…
Influencer marketing is a marketing technique that uses the power of influencers to grow a brand. It is not just about getting endorsements from influencers, but it is about creating a partnership with influencers. Influencer marketing is a marketing technique that relies on social media influencers to promote…
Social media is a powerful tool for any business looking to reach its target audience. Instagram has around 500 million monthly active users and it’s estimated that 69% of them are outside the United States. The first thing you need to know about using hashtags on Instagram is…
Facebook is the best way to advertise because it has the highest levels of engagement. The average Facebook user spends about 50 minutes on the site per day and there are around 1.3 billion daily active users. By advertising on this platform, companies can be sure that their…
Social media is an important part of digital marketing. It has helped shape the way we live, work and communicate. It has also created new ways of doing business, reaching out to customers and building relationships with them. Digital Amit Kapoor, Digital Marketing Expert, shares his top 5…
SEO and PPC are two digital marketing strategies that are commonly used by marketers to attract visitors to their website. But which one pays more? Well, it all depends on the goals of the company and the resources they invest in their strategy. The SEO process is a…
In the past, SEO was the most popular way of getting to the top of search engine results. However, with the rise of Google's algorithm updates, it has become increasingly difficult for websites to rank high on SERPs. Paid ads are now becoming a more popular and effective…