Social media is an important part of digital marketing. It has helped shape the way we live, work and communicate. It has also created new ways of doing business, reaching out to customers and building relationships with them.
Digital Amit Kapoor, Digital Marketing Expert, shares his top 5 benefits of social:
- Builds brand awareness – Brands use social media to build their reputation and create a positive perception about their products and services in the market.
- Expands reach – Social media channels allow brands to reach people who are not following them on other platforms. This is a great way for brands to increase their customer base without spending on advertising campaigns.
- Generates leads – With the help of targeted ads, companies can generate leads from social media platforms. This will help them achieve better ROI from
- Personal Branding- Social media is a great way for you to create your own personal brand. It’s an opportunity for you to showcase your personality and share your knowledge with the world.
- Targeted Marketing- You can use social media to target specific demographics with ads and content. This is an effective way for marketers to reach their desired audience without having to spend lots of money on advertising.
Social media can also help you monitor customer feedback and get a sense of what they want from your business. Social Media channels are perfect for customer service because they offer direct communication with customers in real time.