SEO and PPC are two digital marketing strategies that are commonly used by marketers to attract visitors to their website. But which one pays more? Well, it all depends on the goals of the company and the resources they invest in their strategy.
The SEO process is a long-term strategy, while PPC is a short-term strategy. The former is focused on building authority and trust with Google while the latter focuses on getting traffic in the short term.
So what pays more? Well, if you want to rank higher in search engines then you should definitely invest in SEO services. If you want to drive instant traffic then PPC would be your best bet. SEO is a better option for long-term success, and it is cheaper in the long run. SEO has been around for a much longer time and it is more cost-effective. SEO can be done on a budget, whereas PPC requires more of an investment.
Digital Amit Kapoor is an SEO and PPC Expert that provides services to help businesses rank better on search engines and social media. It depends on the business and their needs. It also depends on the marketing strategy of the company. SEO should be used for organic traffic and PPC for paid traffic.