In the past, SEO was the most popular way of getting to the top of search engine results. However, with the rise of Google’s algorithm updates, it has become increasingly difficult for websites to rank high on SERPs. Paid ads are now becoming a more popular and effective alternative for digital marketing campaigns.
SEO is better than paid ads because it provides the following benefits:
- SEO provides a longer lasting and more sustainable result.
- SEO is more cost effective and does not require any money to be spent.
- SEO can be done by anyone, even if they are not a marketing expert.
SEO is better than paid ads because it provides a better ROI. Paid ads are expensive and the ROI is not guaranteed. SEO, on the other hand, is cheaper and has a higher ROI.
Paid ads are more expensive than SEO because they require you to spend money on advertising to get your website seen by people and generate leads. The more you pay for an ad, the more people will see it and be able to click on it. But there is no guarantee that your ad will be clicked as many times as you pay for it – which means that you might be paying for an ad that doesn’t work out well for your business at all.
To stand out from the crowd, businesses need to invest in SEO (search engine optimization) because it is a cost-effective way to generate leads and sales. Connect with the industry experts like Digital amit kapoor to generate business through effective SEO Strategies.